In the time since his 2018 breakout project Feed Tha Streets II, Roddy Ricch has quickly become one of LA street rap’s most interesting voices. Ricch owes more than a little of that appeal to his unique vocal inflections, which feature him intentionally letting his voice crack in a way that sounds both charming and unhinged. He employs that trick all over his latest track “The Box,” all while telling listeners why he needs a bulletproof Cadillac, which beloved R&B singer his lady resembles, and, maybe most believable of all, how he’s already got the key to his city. Listen to “The Box” on Rap Life, the playlist at the forefront of hip-hop culture today—and if you hear something you like, add it to your library.
Spread the Record Niche Love
You may also like these Niche Music Drops
-
Palpable energy, oscillating between agitation and exhilaration is on new record ‘Scorer be Scored’ from ‘ Matthew Heller’
-
Thematically, his lyrics touch on themes of love, sex, heartbreak and dichotomy of abundance as ‘AlbySound’ drops ‘Bet on Me’
-
“I know it’s not the norm to see a black guy singing with a twang” says ‘BJ Nelson’ as he releases ‘Love Flow Wild’
-
Rowarthauthentic releases ‘Link Up’
-
‘Madi Simmons’ releases ‘Stay strong a new day is dawning’ created by Dutch Gong Productions